People born between 1946 and 1964 are the group known as Baby Boomers. The MIT AgeLab says the 50+ population is the fastest growing segment worldwide, and life expectancies are at a historical high. An American turns 50 once every seven seconds. Within the next few years, 50% of the European Union’s population will be 65+. By 2030, in Italy, retirees will outnumber active workers. By 2050, the median age in Thailand will rise to 50, also according to the MIT data. Baby Boomers are turning 50 at the rate of 1 every 10 seconds. That’s more than 12,000 each day, and over 4 million a year for the next decade! This group is tremendous and will require a lot of attention to fill all the niches of desire within this great population.

 The MIT report estimates there are 450 million baby boomers worldwide; Coming of Age, Incorporated, says there are over 100 million boomers and senior citizens in the US alone. This group is very wealthy, well educated, and all are sophisticated potential buyers. In addition, they have more disposable income than any other buying group in America which makes them the new greater part of customers. Regardless of these powerful findings, not all of them have a lot of money; a Focalyst Study indicates only about 9% of boomers are truly affluent. However, what is significant is this group will account for 17% of all US consumer spending. Makes marketers everywhere drool. Don’t overlook the rest of this market because they spend money, too, but maybe not as much as their wealthy peers.

 Such an enormous and diverse market can’t be considered as only one market; there are countless segments in this group. Bear in mind, too, the current economic depression has reduced funds available to boomers, but it still is estimated between one and two TRILLION USD. That’s a lot of money, and they will use it to demand exactly the best products and services available. The problem is to find exactly what every segment of this group wants.

 The first thing to do is try to understand how boomers think. There are so many of them, from all sorts of backgrounds, that determining their thinking is no small job. Coming of Age, Incorporated, referenced earlier, says, “How baby boomers think is just as important as what they think.” They go on to say the older we get, the more emotional we are. Our emotions begin to control what we think, and eventually, cause us to persuade our minds to take some action. Those who succeed in serving these people must build a relationship of trust, based on honesty and openness, in order to influence the Boomer group. This requires the creation of motivational communications, better ways of presenting this communication, and improvements in quality and service in order to induce an action. Those wanting to serve Boomers most realize the median age of the market is constantly changing; the median age is mid forties and constantly moving upward every year. Ideas that appeal to younger groups will turn off the older and much larger body of Boomers. The minds of olders work in much different ways from youngers.

A new company, Heartspoken, is trying to find out how boomers think in order to serve their needs and build meaningful relationships. This company, owned and founded by freelance writer Elizabeth Cottrell, has a survey online  right now with questions that will determine the things of most interest to Baby Boomers today. The ultimate result will be to provide goods, services, and information you want. All information you may give is entirely anonymous.

 Please visit the survey and help yourself, along with the other Boomers.

Tags: affluent, baby boomers, disposable income, economic depression, educated, emotions, honesty, life expectancies, median age, sophisticated, survey, trust, wealthy

One of the missions listed on this blog is advocating unconventional methods of solving problems. Most of these different ideas have been around for years, some since the earliest times in human history, still, most people don’t use them. There is a human tendency to shy away from anything different, perhaps because of deep rooted impulses to always confront a different situation as danger. All the flags go up?a gigantic prehistoric monster is within ten feet and about to pounce! We react, without thinking, to avoid this attack. These ingrained reactions are difficult to overcome, so we instantly ignore everything that seems different.

 Because this reaction against different is so pervasive, does it not make sense to give yourself an advantage over others by trying things they will not try? The most powerful personal asset we have is our subconscious, a little understood part of our mind. The mention of it usually brings up the term hypnotism. With properly trained practitioners, hypnosis may be useful for treating mental and physical difficulties. But hypnosis is not the only benefit derived from the subconscious. There are almost limitless personal situations where knowledge and training about how to use this incredible ability can give you a serious advantage over all around you. This is a significant article you should read, study, and follow up with all the references given. Your personal prosperity is at stake; do not let this great system we all possess go unused.

 There will be a series of articles about various unconventional problem solutions that can put you way out in front of everyone else, if you use them. A proper discussion of the subconscious includes a book by Joseph Murphy which has meant a lot to me for the last 17 years, since I first found it. I was in a very bad situation with no way I could see to get out. Then I stumbled upon the book reviewed here. A whole new world opened for me; perhaps you will see these ideas as I did, not to be afraid of, but to embrace and constantly search for new ways to use them.

 Book Review: The Power of Your Subconscious Mind

 The Power of Your Subconscious Mind, Revised Edition (Mass Market Paperback)

by Joseph Murphy, Revised by Ian McMahan

 List Price $7.99 (Available from Amazon.com for $7.99.)

Mass Market Paperback: 304 pages

Publisher: Bantam; Revised edition (January 2, 2001)

ISBN: 0553583182

 This is an important book everyone should read and study several times. Perhaps you won’t be able to use all the ideas explained in it. What each reader must do is pick what may be helpful to them and develop a method around that thought which they can use to further their own objectives. The book is written in a flexible manner so that anyone can adapt the author’s thinking to individual needs.

 The methods explained here really work; at least, they have worked over and over for me since I first read the book 17 years ago. I read an earlier version at the lowest point in my entire life. Two or three friends kept me from drowning, but this book provided me with the framework to rebuild my life. Use of my subconscious allowed me to get through this very bad time.

 Although there are many references to portions of the Holy Bible, and mention of prayerful aspects of the subconscious, this is not a religious book unless you try to construe it that way. My own use of the book was to discover ways some of the information could help my personal needs. Most useful to me have been turning over problems for solutions and using the prayerful aspects of the subconscious to improve the health of someone close to me who was gravely ill.

 Dr. Murphy’s practical application of new principles is subject to all the negative thoughts of the naysayers. Anything new they can’t even consider; from their negative viewpoint they would rather prepare to give up and just accept the ultimate failure of the human life system. It is encouraging that an overwhelming number of reviews on Amazon’s Website are very favorable. Perhaps there really are a few positive people after all.

 Some conservative religious people will also disparage the book. It has many quotes from the Christian bible explained in a far different way than you will get in any mainstream church. But religion is what it is. Those who believe a strict interpretation of the bible and other holy writings will disregard what is taught here. That’s unfortunate because the subconscious is a powerful tool available to all, rich or poor. Application of these principles does not guarantee anything. Nothing in life is certain. The best we can do is use every asset we have to accomplish a happy and prosperous life for us and those we hold dear. Our subconscious is one such powerful asset.

 Dr. Murphy developed the thoughts in The Power of Your Subconscious Mind during 28 years as Minister-Director of the Church of Divine Science. He was a well-known authority on mysticism and mind dynamics. Dr. Murphy had the unique ability to incorporate the teachings and beliefs of major world religions in practical systems anyone can use to improve their daily life.

 A thought repeated often throughout the book is, “For as a person thinketh in his subconscious mind, so is he.” That’s what this book is all about so remember it and we’ll now look at a few ways your subconscious can be a great help in every aspect of your life. You don’t have to use everything, nor do you have to perform every operation exactly as the book describes it. Use the ideas you need and develop your own technique so that it fits your needs.

 Here are a few areas of interest along with actions that go with them:

 The Treasure House Within

• Avoid expressions that begin with “I can’t…”
• Changes in your thinking have the power to change your destiny.

 How Your Mind Works

• Think good, and good follows. Think evil, and evil follows. You are what you think all day long.
• Never say, “I can’t.” Substitute, “I can do all things through the power of my subconscious mind.”

 The Miracle-Working Power of Your Subconscious

• Prior to sleep, turn over a specific request to your subconscious mind and prove its miracle-working power to yourself.
• Consciously affirm: “I believe that the subconscious power that gave me this desire is now fulfilling it through me.”

 Mental Healings in Ancient Times

• All disease originates in the mind.
• There is only one process of healing and that is faith.

 Mental Healings in Modern Times

• Develop a definite plan for turning over your requests or desires to your subconscious mind.
• Believe in perfect health, prosperity, peace, wealth, and divine guidance.

 Practical Techniques in Mental Healings

• Your subconscious will bring to pass any picture held in the mind backed by faith.
• What you decree and feel as true will come to pass.

 The Tendency of the Subconscious is Lifeward

• Your subconscious is the builder of your body and is on the job twenty-four hours a day. You interfere with its life-giving pattern by negative thinking.
• What you affirm consciously and feel as true will be made manifest in your mind, body, and affairs. Affirm the good, and enter into the joy of living.

 How to Get the Results You Want

• Think and plan independently of traditional methods.
• The feeling of health produces health, the feeling of wealth produces wealth. How do you feel?

 How to Use the Power of Your Subconscious for Wealth

• Decide to be wealthy the easy way, with the infallible aid of your subconscious mind.
• The block to wealth is in your own mind. Destroy that block now by getting on good mental terms with everyone.

 Your Right to Be Rich

• One reason many don’t have enough money is they condemn money. What you condemn takes wings and flies away.
• There is no virtue in poverty. It is a disease of the mind. You should heal yourself of this mental conflict or malady at once.

 Your Subconscious Mind as a Partner in Success

• Find out what you love to do, then do it. If you don’t know your true expression, ask for guidance, and the lead will come.
• The power of sustained imagination draws forth the miracle-working powers of your subconscious mind.

 How Scientists Use the Subconscious Mind

• To solve a difficult problem get all the information you can from research and from others. If no solution comes turn the problem over to your subconscious mind prior to sleep and the answer will come.
• Any mental picture, backed by faith and perseverance, will come to pass through the miracle-working power of your subconscious.

 Your Subconscious and the Wonders of Sleep

• Your future is in your mind now, based on your habitual thinking and beliefs.
• When writing, working on an invention, or some other complicated project, speak to your subconscious mind at night and claim boldly that its wisdom, intelligence, and power are revealing to you the perfect solution. Expect wonders.

 Your Subconscious Mind and Marital Problems

• Project love, peace, harmony, and goodwill and your marriage will grow more beautiful and wonderful through the years.
• Pray together and you will stay together.

 Your Subconscious Mind and Your Happiness

• You can rise victorious over any defeat and realize the desires of your heart though the marvelous power of your subconscious mind.
• Give thanks for all your blessings several times a day.

 Your Subconscious Mind and Harmonious Human Relations

• Do not think ill of another for to do so is to think ill of yourself.
• The good you do, the kindness proffered, the love and good you send forth will all come back to you multiplied in many ways. Another person cannot annoy you or irritate you except if you permit them to.

 How to Use Your Subconscious Mind for Forgiveness

• God, or Life, does not judge or punish you. You do this to yourself by the subconscious effects of your false beliefs, negative thinking, and self-condemnation.
• When you pray for guidance and right action, take what comes. Realize life is very good and there is no cause for self-pity, criticism, or hatred.

 How Your Subconscious Removes Mental Blocks

• You form subconscious habit patterns by repeating a thought or action over and over until it establishes tracks in your subconscious mind and becomes automatic.
• The only obstacle to your success and achievement is your own thought or mental image.

 How to Use Your Subconscious Mind to Remove Fear

• Do the thing you are afraid to do and the death of fear is certain.
• Fear is a negative thought in your mind. Replace it with a constructive thought.

 How to Stay Young in Spirit Forever

• You are as young, as strong, and as useful as you think you are.
• You grow old when you cease to dream and when you lose interest in life.

  It may save you some time to know which parts I have found most helpful during the last 17 years and still today:

 The Miracle-Working Power of Your Subconscious

• Practical Techniques in Mental Healings
• Your Subconscious and the Wonders of Sleep
• Your Subconscious Mind and Your Happiness

 These additional techniques are ones I think will be most important for me to develop and help me achieve my own personal goals. Perhaps they will help you, as well.

 Practical Techniques in Mental Healings

• Your subconscious will bring to pass any picture held in the mind backed by faith.
• What you decree and feel as true will come to pass.

 How to Get the Results You Want

• Think and plan independently of traditional methods.
• The feeling of health produces health, the feeling of wealth produces wealth. How do you feel?

 How to Use the Power of Your Subconscious for Wealth

• Decide to be wealthy the easy way, with the infallible aid of your subconscious mind.
• The block to wealth is in your own mind. Destroy that block now by getting on good mental terms with everyone.

 Your  Right to Be Rich

• One reason many don’t have enough money is they condemn money. What you condemn takes wings and flies away.
• There is no virtue in poverty. It is a disease of the mind. You should heal yourself of this mental conflict or malady at once.

 This last subconscious ability is important to every one of us, especially now. Do you realize we are flirting with another Great Depression, which lasted 12 years, and only ended with World War II? The entire economic stage is in constant change right now, and nobody knows what may happen. Whatever the future may bring, it will be different. There may or may not be jobs available—those that are there could require a different kind of training, and they may pay nothing close to previous jobs. This begs the question, “What can I do, in such circumstances, to protect my income and my family?”

 We’re advocating a home based business, or other small business operation. There are many thingsyou can do in such a business. You need to have a passion for what you are doing. After working at a real job for years, how will you find a business you can successfully operate? Look at every idea you like. Don’t try to do exactly as others are doing. Put your personality and your knowledge of the idea to work. Find something about the idea that everyone else has missed. When you do you will succeed. Go out on a limb.  Stop worrying about how to make money for someone else.  Find something you like to do that people will pay for, and make your own way.  With the Internet, it’s easier than ever. Forget Corporate America.  Every single company out there would like for you to give them all of your entire life for free!  That’s a fact.  They only grudgingly pay because they have to.

 One home based business opportunity you should explore is Strong Future International (SFI), free to join, but offering many income streams, just like all wealthy people have. See how SFI can help you http://ow.ly/oyUZ.

Tags: corporate america, faith, family, fear, free to join, great depression, holy bible, home based business, home based business opportunity, hypnosis, income, income streams, jobs, love, marital problems, mind, miracle-working, money, peace, rich, sleep, stay young, subconscious, unconventional, wealthy people